So, because I will otherwise probably forget myself how to do it, a quick blog on QR codes because this is quite cool for writers, even in the very, very basic way I understand it. It seems if you want to put a smart phone link onto, say, a bookmark or your business card, or a poster advertising your books, you use a QR code. The smart phone can scan that, and being very smart, is whisked to your linked market.
So, example. Say like me you use Booklinker, which will link browsers to their version of Amazon (which is also quite handy) (and you can then keep track of how often the link is clicked, and from which countries, which can also be handy), you would go into a site like this http://goqr.me/#t=url and feed in your Booklinker link and get something that back in the sixties would probably have been called Op Art (and been thought pretty groovy, I suspect) and that is your QR code.
If you scroll down my sidebar to the very bottom you’ll see two examples because you can embed them as well as save the images. (Using a text widget, but you knew that, right?)
And then anyone with a smartphone who sees your poster or your promotion material can scan it and Bob’s your uncle and at least in theory you have a sale. You have certainly found another way to introduce Potential Buyer to Book.
Heavens, I know this is insanely basic and there is tons more to the subject! I’m rubbish at this sort of stuff. You cleverer types go and create your own codes, here’s a potentially useful site for you. Enjoy. http://www.qrcode.com/en/about/
Thanks to fellow writer JJ Alleson on LI for this tip!