Just call me Ms Demographic, Demi for short. I’m a babyboomer, for starters. Born between 1946 and 1964, and a little fed up that my retirement age moved from nicely handy to six years further down the line.
I’m a writer of breezy novellas who, thanks to the ebook and POD revolution, could publish myself. That’s a bigger demographic than you might realize. Last time I checked there were over 13 million books out there, and I checked Amazon.com right now, as I’m typing this – in my main category, Mystery Thriller and Suspense, there were 6829 new releases in the last 30 days. (One of them is mine, 17 18, woohoo). There are over half a million in that category alone. I do get pretty excited about occasionally popping into the top twenty thousand writers, but the reality is that only authors consistently in the top thousand enjoy the dizzying excitement of being able to support themselves with their writing. Still. My books pay for my holidays, and I do take a lot of those.
I’m a mature single – that’s an absolutely huge demographic – and have been on a singles website for a few years now. Research, of course, but I take my research seriously, been there, done that, got my heart broken (okay, dented) and wrote the book(s). (Being the mature single is the demographic, writing On Meeting Mr Will Do Nicely and a couple of novels was a bit more niche.)
I was made redundant recently, that’s a growing demographic, and for the second time. With all those extra years to fill in before I can start living off the fat of the land with a (partial) British pension, I’m part of that other demographic, the one that thinks oi, life the way it is hasn’t really ticked all my boxes or rung all my bells, is it time to try something else?
There’s the demographic of the many, many Brits who bolt to the sun to try that something else in a warmer climate. A staggering percentage of them chose Spain. Never one to buck a trend, I found a dilapidated (i.e. affordable) townhouse in a fairly perfect white village, and decided that was it, future sorted. Sell the house in Scotland, buy the house in Spain, which is way big enough to run a couple of Airbnb options (another growing demographic) and Bob’s your uncle.
Okay, working in Spain would be challenging, since my Spanish so far consists of knowing how to order coffee, and increasingly talented in the areas of point-and-or-mime, and that’s after seven holidays in rapid succession in Spanish-speaking territories. All I can reasonably ask of the house is that it will earn enough to pay for its own maintenance and upkeep.
No problem. Teach the Spanish to speak English. So I did a TEFL course and am currently busily gaining vital experience as a teacher through an international online agency. That’s a smaller demographic, I’ll grant you that, but it too is growing.
Demographically, I am in so many Venn diagrams that Windmills Of Your Mind is becoming my theme song. I’m a human fidget spinner.
Surely I can turn this wealth of overlapping demographics into cash terms somehow? Brexit and the dratted General Election are playing merry havoc with the pound / euro exchange rate, and I do need that rate strong to do the house-and-fix-up thing. Scotland’s will-we, won’t-we rumblings about independence has slowed the house-sales market to a crawl. Tchah!
Ideas on cashing in on my demographic potential ? Anyone? Ta.