Yup, I know, international best-seller and household name. That’s the kneejerk reaction, right?
When I first starting publishing books I was convinced I was putting myself under a spotlight for the whole world to see. I’m pretty sure other writers can identify with that, because of course we are. Some are cautious and call themselves totally different names. Some do use their real names, or switch to using their nom de plume all the time, bring it on.
However, the world has quite a lot of calls on its attention. Several million writers, for starters, and unless they are phenomenally successful, writers come pretty far down on the list. From being terrified of the spotlight, we move to diffident attempts to attract it (er, hello?) to actively trying to get noticed, to shrugging and accepting that there may be a handful of people glancing our way occasionally. On a good day.
I genuinely hadn’t realised how far my own attitude has shifted until a member of the singles website which enjoys my patronage did a blog about one of my books – the guide to using a singles website, Looking For Mr Will-Do-Nicely. It was a decidedly barbed blog, wondering aloud how many people from the website would find themselves in the book, and the first few comments were definitely a little paranoid. A website friend sent me a hurried whatsapp, you have to get that blog deleted! Contact the moderators, they are very helpful, they can take it down.
Are you crazy?
I wasn’t thrilled – the blog was barbed – but as Barnum said, no such thing as bad publicity. The book doesn’t point any fingers at individuals, only at types. It gives really good advice. It’s even listed on my profile on the website, and more to the point, it’s not private. It is for sale anywhere in the world. Anyone can buy it. I wish more people would. Everyone on a singles website, for starters.
My website buddy was slightly horrified. But she’s being negative. Whatever you do, don’t comment on the blog! It will stir up all sorts of trouble.
Umm – like people talking about the book? I did appreciate her concern, but it came from her personal horror of being targeted by the malicious. Individuals crave privacy, writers crave publicity.
I commented on the blog, mainly to defuse the paranoia, and there was laughter and a little discussion before the singles turned their attention to another blog and the whole tiny storm in a tiny teacup faded into yesterday’s news.
Makes me wonder, though, having embraced the spotlight, how bright would I want it to get? It would certainly be nice to sell more books, and all the marketing in the world can’t replace being discussed. All advertising, PR and marketing is aimed at starting discussion! He who shouts the loudest gets the most attention, and I’m rubbish at shouting.
Can you imagine achieving fame, though? Shifted from behind the parapet, and hoisted into full view … after those early anxieties I hadn’t thought about it at all, but these days, ouch. To be even mildly or briefly in the spotlight is to be sniped at by any mean-spirited numpty giddy with the power of being able to fire their assault rifle from cover. To be so famous that every fretful tweet you ever wrote in a bad mood was hauled up out of context and shredded, every unguarded word you ever added to a public Facebook debate was given the rubber-hose treatment, and every decision you made was criticised by the following trolls? It happens to politicians, it happens to celebrities, and it happens to household name writers, good or bad.
So, not too famous. Selling a few thousand books a month would more than cover it. Ta.
(That singles one, you should tell any mature single you know to get it. No, seriously. Good advice. It’s not in the margin with the others because it isn’t fiction. Click here for an Amazon near you, ebook or paperback)